Customer Experience Concept Testing

Identify the winning experience and de-risk your investment.

Concept testing is used to evaluate consumer response to a product or service idea prior to its design and launch into the marketplace. This type of research, whether qualitative or quantitative, utilizes our deep research expertise in customer research to facilitate a discussion and ideation with target users while presenting them concept sketches, mock-ups or computer models for evaluation. We look for information such as overall appeal, message resonation, feature combinations and likelihood of purchase. This vital information can impact the final design and de-risk your investment.

GAUGE APPEAL

We’ll help you discover what elements in a concept appeal, and which ones don’t. This enables you to reiterate the concept with the best feature combinations or with the highest share of market potential based on real customer feedback.

CHOOSE WISELY

Concept testing helps to prioritize features, ideate new ideas, rate multiple new concept directions, or identify possible tradeoffs between features and price or estimate demand. We can help you choose wisely.

where to start

After consultation with you to understand your target audiences and objectives, we develop a test plan and protocol that formalize the concept testing process. We recruit customers, arrange test facilities and coordinate testing.

TIMING
The typical duration of Concept Testing is 3-5 weeks.

how we do it

There are several approaches to concept testing that can be utilized depending on testing objectives, such as structured one-on-one sessions, group ideation, storyboarding and story telling sessions.

We gauge emotional response with customers, that can record both quantitative and/or qualitative metrics and behavioural observations.

Related
Work

What you get

We provide a comprehensive report that includes observations, analysis of test data such as emotional response, feature prioritization, concept ratings tradeoffs and estimate demand and prioritized design recommendations for improvements.

In addition to identifying potential design improvements and further understanding your customer’s product interactions, concept testing is a reliable method to help you gauge your future market success.


Experience Thinking™

Our Experience Thinking™ process underpins every project we undertake, elevating the product development process by recognizing users and stakeholders as meaningful contributors to the design cycle. The result:
powerful insights and creative design solutions that meet real user and customer needs. Click to learn more >>

Process Icon
Process Icon
Process Icon
Process Icon
Process Icon
  • Strategy
    An innovative strategy successfully integrates the goals of business, customers and users.

    - enVisioning
    - Foresight
    - Product Strategies
  • Research
    Gain the insight you need so your product is successfully used and widely acclaimed by your target audience.
    - Ethnographic Research
    - User Personas & Scenarios
    - Experience Mapping
  • Design
    Design must also deliver an experience that's usable, useful and enjoyable.

    - Information Architecture
    - Wireframes & Interaction Design
    - Graphic Design
  • Testing
    A community of users who love it. Testing provides the feedback you need to make it happen.
    - User Experience Testing
    - Heuristic Assessments
    - Usability Testing
  • Construction
    We work shoulder-to-shoulder with your engineering team every step of the way.

    - UX Specifications
    - UX Styleguides & Standards
    - Front-end coding: HTML/CSS, CMS
dr. Leo Poll
Directeur
contact@akendi.nl

Begin de reis naar passende ervaringen! Onze gerichte aanpak is nog maar het begin.
Waar kunnen we U mee van dienst zijn?

dr. Leo Poll
Directeur
contact@akendi.nl

Portfolio

Hoe we passende ervaringen hebben ontworpen voor onze klanten.

Customer Personas

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Wat onze klanten zeggen

“Prima informatie over mobiel ux ontwerp dat ik kan toepassen in m'n werk”

Deelnemer,
Mobiel UX Ontwerp Training

Experience Architecten

Klik for alle diensten

Mobiele UX Ontwerp [pdf] Gebruikers Personas [pdf] Usability Testen [pdf]

Training

6 Feb, 2017 /
UX Training & Certification in London, registreer je nu!

Wie Wij Zijn

Ons multidisciplinair team van experts overbrugt vakkundig de kloof tussen uw product of service doelstellingen, ontwerp en technologie.

Akendi brengt strategie, onderzoek, ontwerp, testen en ontwikkeling expertise onder een dak.

Ons Proces

Onze Cultuur

Pauze!

Onze Vrijdagse lunch en veel samenwerken helpen de creativiteit!

Wie Wij Zijn

Ons multidisciplinair team van experts overbrugt vakkundig de kloof tussen uw product of service doelstellingen, ontwerp en technologie.

Akendi brengt strategie, onderzoek, ontwerp, testen en ontwikkeling expertise onder een dak.

Ons XT Proces

Onze Cultuur

"Opmerkelijke produkt en service ervaring ondersteunen eind gebruikers."

Snacktime!

Onze Vrijdagse lunch en veel samenwerken helpen de creativiteit!