Corporate Identity Design

Create a unique, evocative and memorable expression of your corporate personality.

Your corporate identity is your organization’s personality or character. Its outward expression through your logo, wordmark and tagline influences people’s perception about your organization. Akendi helps to distinguish your organization through design by creating captivating design solutions, lending credibility and instilling confidence in your brand.

work together

Create unity amongst your internal stakeholders. Our approach rallies the organization around common goals, minimizes disputes based on personal taste, and results in the successful implementation of a unique identity that differentiates you from others in your category.

Captivate

We help you engage your target audiences on an emotional level, visually expressing your culture, vision and values. This enables you to project a clear identity to the outside world and stand out in an increasingly crowded marketplace.

where to start

Whether you’re launching a new corporate identity or reinvigorating your current one, we begin by talking to senior stakeholders to understand your vision, mission, objectives, visual assets, your value proposition and the tone, voice and ultimate feel you wish to achieve.

We may conduct research to examine current perceptions held about your organization, and a competitive analysis to uncover your strengths and weaknesses as compared to others in your space.

TIMING
The typical duration for a corporate identity program is 4-8 weeks.

how we do it

We develop several creative concepts to express your core values and brand promise in a way that aligns with your strategic vision.

Once agreement is established on a creative direction, we create the final design solution and can then apply the design to associated materials.

Related
Work

what you get

Deliverables include a formal presentation of several design concepts with a clearly defined aesthetic vision. Your identity package can include materials such as stationery, signage, communications materials and/or a style guide that outlines colours, fonts, brand voice, imagery, graphic approach and application.

A successful corporate identity translates your values and the strategic vision of your company into a compelling, consistent image that your customers will value. This in turn will translate into increased awareness, sales and market share.

Industry Experience

We have deep User Interface Design and User Experience in Mobility in a wide range of industries.


Experience Thinking™

Our Experience Thinking™ process underpins every project we undertake, elevating the product development process by recognizing users and stakeholders as meaningful contributors to the design cycle. The result:
powerful insights and creative design solutions that meet real user and customer needs. Click to learn more >>

Process Icon
Process Icon
Process Icon
Process Icon
Process Icon
  • Strategy
    An innovative strategy successfully integrates the goals of business, customers and users.

    - enVisioning
    - Foresight
    - Product Strategies
  • Research
    Gain the insight you need so your product is successfully used and widely acclaimed by your target audience.
    - Ethnographic Research
    - User Personas & Scenarios
    - Experience Mapping
  • Design
    Design must also deliver an experience that's usable, useful and enjoyable.

    - Information Architecture
    - Wireframes & Interaction Design
    - Graphic Design
  • Testing
    A community of users who love it. Testing provides the feedback you need to make it happen.
    - User Experience Testing
    - Heuristic Assessments
    - Usability Testing
  • Construction
    We work shoulder-to-shoulder with your engineering team every step of the way.

    - UX Specifications
    - UX Styleguides & Standards
    - Front-end coding: HTML/CSS, CMS
dr. Leo Poll
Directeur
contact@akendi.nl

Begin de reis naar passende ervaringen! Onze gerichte aanpak is nog maar het begin.
Waar kunnen we U mee van dienst zijn?

dr. Leo Poll
Directeur
contact@akendi.nl

Portfolio

Hoe we passende ervaringen hebben ontworpen voor onze klanten.

Customer Personas

Watch the video
01:58

Wat onze klanten zeggen

“Prima seminar over UX ontwerp. Akendi weet waar ze het over hebben”

D. Walker,
Philips Research

Experience Architecten

Klik for alle diensten

Mobiele UX Ontwerp [pdf] Gebruikers Personas [pdf] Usability Testen [pdf]

Training

12 Juni, 2017 /
UX Training & Certification in London, registreer je nu!

Wie Wij Zijn

Ons multidisciplinair team van experts overbrugt vakkundig de kloof tussen uw product of service doelstellingen, ontwerp en technologie.

Akendi brengt strategie, onderzoek, ontwerp, testen en ontwikkeling expertise onder een dak.

Ons Proces

Onze Cultuur

Pauze!

Onze Vrijdagse lunch en veel samenwerken helpen de creativiteit!

Wie Wij Zijn

Ons multidisciplinair team van experts overbrugt vakkundig de kloof tussen uw product of service doelstellingen, ontwerp en technologie.

Akendi brengt strategie, onderzoek, ontwerp, testen en ontwikkeling expertise onder een dak.

Ons XT Proces

Onze Cultuur

"Opmerkelijke produkt en service ervaring ondersteunen eind gebruikers."

Snacktime!

Onze Vrijdagse lunch en veel samenwerken helpen de creativiteit!