Customer Persona Research

Gain valuable insights to meet the wants and needs of your customers.

Through field research, surveys, contextual inquiries and customer interviews, we gain valuable insights about your customers. We take these insights and personify and characterize the group or groups of people who share common goals. This information is invaluable for guiding design initiatives, whether it’s a physical product, a service, a consumer website or a web portal.

INSPIRE PURCHASE & LOYALTY

Linked to concrete evidence from research, we help you to understand who your real customers are, what appeals to them, what will make them buy, what will keep them loyal and what aspects of your product are of value to them.

BUILD CUSTOMER CENTRICITY

The customer experience is about how your customers feel when interacting with your product and your company. Our deep insights enable you to build a customer-centric strategy across all touchpoints, ensuring relevance and understanding to your customers.

where to start

Most organizations have some knowledge about their customers’ wants, needs and goals.

We typically begin by talking to internal stakeholders to uncover customer data, anecdotal or otherwise.

Then we conduct qualitative and quantitative customer research with actual customers to validate assumptions and gain insights.

TIMING
The typical duration for the development of a series of personas is 2-4 weeks.

how we do it

Through field research, contextual inquiry and other customer research methods, we capture and characterize the groups of customers who will value your product or service and their common attitudes and perceptions.

Based on the customer requirements, we classify these characterizations into primary, secondary and tertiary categories to define priority tasks and then use this information to guide the final experience design solution.

Related
Work

what you get

We develop detailed character sketches of different customer groups linked to concrete research data that provide useful insight on your customers wants, needs and desires.

Designers and developers make effective and relevant decisions when they understand target customers. Personas help focus the design and de-risk your investment by ensuring you meet customer expectations and consistently deliver an engaging experience.


Experience Thinking™

Our Experience Thinking™ process underpins every project we undertake, elevating the product development process by recognizing users and stakeholders as meaningful contributors to the design cycle. The result:
powerful insights and creative design solutions that meet real user and customer needs. Click to learn more >>

Process Icon
Process Icon
Process Icon
Process Icon
Process Icon
  • Strategy
    An innovative strategy successfully integrates the goals of business, customers and users.

    - enVisioning
    - Foresight
    - Product Strategies
  • Research
    Gain the insight you need so your product is successfully used and widely acclaimed by your target audience.
    - Ethnographic Research
    - User Personas & Scenarios
    - Experience Mapping
  • Design
    Design must also deliver an experience that's usable, useful and enjoyable.

    - Information Architecture
    - Wireframes & Interaction Design
    - Graphic Design
  • Testing
    A community of users who love it. Testing provides the feedback you need to make it happen.
    - User Experience Testing
    - Heuristic Assessments
    - Usability Testing
  • Construction
    We work shoulder-to-shoulder with your engineering team every step of the way.

    - UX Specifications
    - UX Styleguides & Standards
    - Front-end coding: HTML/CSS, CMS
dr. Leo Poll
Directeur
contact@akendi.nl

Begin de reis naar passende ervaringen! Onze gerichte aanpak is nog maar het begin.
Waar kunnen we U mee van dienst zijn?

dr. Leo Poll
Directeur
contact@akendi.nl

Portfolio

Hoe we passende ervaringen hebben ontworpen voor onze klanten.

Customer Personas

Watch the video
01:58

Wat onze klanten zeggen

“Dit is de soort informatie en inzichten die beter product ontworp ondersteund.”

Deelnemer,
Informatie Architectuur Onderzoek

Experience Architecten

Klik for alle diensten

Mobiele UX Ontwerp [pdf] Gebruikers Personas [pdf] Usability Testen [pdf]

Training

6 Feb, 2017 /
UX Training & Certification in London, registreer je nu!

Wie Wij Zijn

Ons multidisciplinair team van experts overbrugt vakkundig de kloof tussen uw product of service doelstellingen, ontwerp en technologie.

Akendi brengt strategie, onderzoek, ontwerp, testen en ontwikkeling expertise onder een dak.

Ons Proces

Onze Cultuur

Pauze!

Onze Vrijdagse lunch en veel samenwerken helpen de creativiteit!

Wie Wij Zijn

Ons multidisciplinair team van experts overbrugt vakkundig de kloof tussen uw product of service doelstellingen, ontwerp en technologie.

Akendi brengt strategie, onderzoek, ontwerp, testen en ontwikkeling expertise onder een dak.

Ons XT Proces

Onze Cultuur

"Opmerkelijke produkt en service ervaring ondersteunen eind gebruikers."

Snacktime!

Onze Vrijdagse lunch en veel samenwerken helpen de creativiteit!