Customer Experience Research

Gain valuable strategic insights from voice of the customer research

We listen to your customers to deliver insights into their needs, desires, perceptions and preferences. Often used before new product development to de-risk design, customer research can help you develop robust new strategies to increase loyalty and uptake, identify customer segments not being well served by your current product or bring new customers into the fold.

RETAIN & GAIN

Our customer research helps you understand who your customer segments are and their goals, motives and beliefs that reveal the reasons why and how they engage with your products and your organization, not just their demographics.

LISTEN & ACT

We delve deeper to find out why your customers purchase, use and upgrade. Our approach delivers insights that are actionable, powerful and relevant to your business – important guidance to help you retain your customers and gain new ones.

where to start

We start by talking to internal stakeholders to understand your mission, vision and objectives and define what success would look like for you. At this stage we also set measurable research objectives and explore the qualitative or quantitative research methodologies that would best meet your goals.

TIMING
The typical duration of customer research is 3-5 weeks.

How we do it

To obtain insight into who your customer groups are and their behaviours and perceptions, a wide range of research techniques may be used:

  • Interviews
  • Contextual Inquiries
  • Observation
  • Focus Groups
  • Ethnographic Research
  • Diary & Journaling

Related
Work

What you get

Our deliverables include a comprehensive research document that contains concrete data and insights, photographs and video and customer personas, scenarios and tasks on which to base design decisions, laying the foundation for robust customer experience strategies for retention, loyalty and acquisition.

Armed with this knowledge, you de-risk design from its early stages before your product or service is launched.

Customer insights can also give you the market intelligence you need to boost sales, improve product innovation through differentiation and increase customer satisfaction and market share.


Experience Thinking™

Our Experience Thinking™ process underpins every project we undertake, elevating the product development process by recognizing users and stakeholders as meaningful contributors to the design cycle. The result:
powerful insights and creative design solutions that meet real user and customer needs. Click to learn more >>

Process Icon
Process Icon
Process Icon
Process Icon
Process Icon
  • Strategy
    An innovative strategy successfully integrates the goals of business, customers and users.

    - enVisioning
    - Foresight
    - Product Strategies
  • Research
    Gain the insight you need so your product is successfully used and widely acclaimed by your target audience.
    - Ethnographic Research
    - User Personas & Scenarios
    - Experience Mapping
  • Design
    Design must also deliver an experience that's usable, useful and enjoyable.

    - Information Architecture
    - Wireframes & Interaction Design
    - Graphic Design
  • Testing
    A community of users who love it. Testing provides the feedback you need to make it happen.
    - User Experience Testing
    - Heuristic Assessments
    - Usability Testing
  • Construction
    We work shoulder-to-shoulder with your engineering team every step of the way.

    - UX Specifications
    - UX Styleguides & Standards
    - Front-end coding: HTML/CSS, CMS
dr. Leo Poll
Directeur
contact@akendi.nl

Begin de reis naar passende ervaringen! Onze gerichte aanpak is nog maar het begin.
Waar kunnen we U mee van dienst zijn?

dr. Leo Poll
Directeur
contact@akendi.nl

Portfolio

Hoe we passende ervaringen hebben ontworpen voor onze klanten.

Customer Personas

Watch the video
01:58

Wat onze klanten zeggen

“Prima informatie over mobiel ux ontwerp dat ik kan toepassen in m'n werk”

Deelnemer,
Mobiel UX Ontwerp Training

Experience Architecten

Klik for alle diensten

Mobiele UX Ontwerp [pdf] Gebruikers Personas [pdf] Usability Testen [pdf]

Training

12 Juni, 2017 /
UX Training & Certification in London, registreer je nu!

Wie Wij Zijn

Ons multidisciplinair team van experts overbrugt vakkundig de kloof tussen uw product of service doelstellingen, ontwerp en technologie.

Akendi brengt strategie, onderzoek, ontwerp, testen en ontwikkeling expertise onder een dak.

Ons Proces

Onze Cultuur

Pauze!

Onze Vrijdagse lunch en veel samenwerken helpen de creativiteit!

Wie Wij Zijn

Ons multidisciplinair team van experts overbrugt vakkundig de kloof tussen uw product of service doelstellingen, ontwerp en technologie.

Akendi brengt strategie, onderzoek, ontwerp, testen en ontwikkeling expertise onder een dak.

Ons XT Proces

Onze Cultuur

"Opmerkelijke produkt en service ervaring ondersteunen eind gebruikers."

Snacktime!

Onze Vrijdagse lunch en veel samenwerken helpen de creativiteit!