Focus Group Research

Gain insights into customer beliefs, attitudes and perceptions

Learn what motivates your customers and understand their opinions, beliefs, and attitudes towards your product, service, concept, idea or package design before it’s made available to the public. Our deep expertise in focus group research delivers insights that will help you correctly position your organization, product or service and engage your customers.

INFORM DESIGN & MESSAGING

Focus groups can uncover your customers’ goals, attitudes, perceptions and motivations and reveal the reasons why they engage with and value your products. Through our focus group research, we can help direct the strategic vision and creative expression of your brand.

DEEPEN UNDERSTANDING

Focus groups reveal data and insights that would be less accessible without the interaction found in a group setting. Akendi’s experienced researchers skillfully cultivate engagement among participants, the outcome of which can be more clarity and a deeper understanding around major themes.

where to start

We start by talking to key stakeholders to understand your mission, vision and project objectives, set research goals, recruiting criteria, session guide and discuss other parameters for the research.

TIMING
The typical duration of Focus Group research is 2-4 weeks.

how we do it

We often conduct several focus groups, each with 8-10 members of a target audience.

Depending on your objectives, we engage participants in a discussion around major themes, moderated by one of our experts, to validate internal assumptions about your target customers, obtain clear insight into your customers’ attitude, perceptions and behaviours.

Delve deeper into understanding customers’ perceptions of your product and service value and uncover why they purchase, use and upgrade.

Related
Work

what you get

Our focus group research provides you a comprehensive report with data and insights on which to base decisions about the strategic vision and creative expression of your value proposition, product or service.

With a deeper understanding of your customer goals, values and perceptions you will be able to correctly position your product, service or organization and deliver the appropriate messages to your target audiences.


Experience Thinking™

Our Experience Thinking™ process underpins every project we undertake, elevating the product development process by recognizing users and stakeholders as meaningful contributors to the design cycle. The result:
powerful insights and creative design solutions that meet real user and customer needs. Click to learn more >>

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Process Icon
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Process Icon
Process Icon
  • Strategy
    An innovative strategy successfully integrates the goals of business, customers and users.

    - enVisioning
    - Foresight
    - Product Strategies
  • Research
    Gain the insight you need so your product is successfully used and widely acclaimed by your target audience.
    - Ethnographic Research
    - User Personas & Scenarios
    - Experience Mapping
  • Design
    Design must also deliver an experience that's usable, useful and enjoyable.

    - Information Architecture
    - Wireframes & Interaction Design
    - Graphic Design
  • Testing
    A community of users who love it. Testing provides the feedback you need to make it happen.
    - User Experience Testing
    - Heuristic Assessments
    - Usability Testing
  • Construction
    We work shoulder-to-shoulder with your engineering team every step of the way.

    - UX Specifications
    - UX Styleguides & Standards
    - Front-end coding: HTML/CSS, CMS
dr. Leo Poll
Directeur
contact@akendi.nl

Begin de reis naar passende ervaringen! Onze gerichte aanpak is nog maar het begin.
Waar kunnen we U mee van dienst zijn?

dr. Leo Poll
Directeur
contact@akendi.nl

Portfolio

Hoe we passende ervaringen hebben ontworpen voor onze klanten.

User Personas Explained

Watch the video
01:58

Wat onze klanten zeggen

“Prima seminar over UX ontwerp. Akendi weet waar ze het over hebben”

D. Walker,
Philips Research

Experience Architecten

Klik for alle diensten

Mobiele UX Ontwerp [pdf] Gebruikers Personas [pdf] Usability Testen [pdf]

Training

12 Juni, 2017 /
UX Training & Certification in London, registreer je nu!

Wie Wij Zijn

Ons multidisciplinair team van experts overbrugt vakkundig de kloof tussen uw product of service doelstellingen, ontwerp en technologie.

Akendi brengt strategie, onderzoek, ontwerp, testen en ontwikkeling expertise onder een dak.

Ons Proces

Onze Cultuur

Pauze!

Onze Vrijdagse lunch en veel samenwerken helpen de creativiteit!

Wie Wij Zijn

Ons multidisciplinair team van experts overbrugt vakkundig de kloof tussen uw product of service doelstellingen, ontwerp en technologie.

Akendi brengt strategie, onderzoek, ontwerp, testen en ontwikkeling expertise onder een dak.

Ons XT Proces

Onze Cultuur

"Opmerkelijke produkt en service ervaring ondersteunen eind gebruikers."

Snacktime!

Onze Vrijdagse lunch en veel samenwerken helpen de creativiteit!