Product Packaging Design

Influence buying behaviour with a powerful packaging experience.

Great packaging design is the creative catalyst that influences consumer purchase, but packaging decisions must evolve from a unique brand strategy and be grounded in research. Our goal is to help you sell your product and to do that we bring together creativity, strategy and research to deliver a powerful packaging experience. We leverage our deep understanding of how people interact with the physical world to help you achieve meaningful differentiation and relevance.

INFLUENCE LOYALTY

We deliver exciting, memorable packaging that is strategically aligned with your brand promise and core values. The result is a brand experience that communicates value beyond the transaction and promotes long-term loyalty.

ENSURE USER APPEAL

Our designs are grounded in research. Through user testing and other customer research techniques, we effectively de-risk your investment before the final design is released to the world.

where to start

Whether your initiative demands the creation of packaging for a new product or a packaging refresh, we begin by talking to senior stakeholders to understand your vision, mission, your brand’s value proposition and the tone, voice and ultimate feel you wish to achieve.

We may conduct research to examine the overall health and current perceptions of your brand and a competitive analysis to uncover your strengths and weaknesses as compared to others in your space.

TIMING
The typical duration for a packaging design is 4-8 weeks.

how we do it

We typically develop several concepts that uniquely and creatively express your core values and brand promise and develop a creative vision.

Once agreement is established on a direction, we create final comprehensive packaging designs and often conduct user testing, focus groups or quantitative research to validate the proposed design solutions.

Related
Work

what you get

Deliverables include a formal presentation of design concepts and a clearly defined aesthetic vision for your package design. Following user testing and final choice of design, Akendi will guide the production of the final packaging.

Successful packaging design translates your values and brand promise into a tangible, saleable product that is meaningful, relevant and differentiated. This can lead to increased sales, increased market share and ROI and long-term customer loyalty.


Experience Thinking™

Our Experience Thinking™ process underpins every project we undertake, elevating the product development process by recognizing users and stakeholders as meaningful contributors to the design cycle. The result:
powerful insights and creative design solutions that meet real user and customer needs. Click to learn more >>

Process Icon
Process Icon
Process Icon
Process Icon
Process Icon
  • Strategy
    An innovative strategy successfully integrates the goals of business, customers and users.

    - enVisioning
    - Foresight
    - Product Strategies
  • Research
    Gain the insight you need so your product is successfully used and widely acclaimed by your target audience.
    - Ethnographic Research
    - User Personas & Scenarios
    - Experience Mapping
  • Design
    Design must also deliver an experience that's usable, useful and enjoyable.

    - Information Architecture
    - Wireframes & Interaction Design
    - Graphic Design
  • Testing
    A community of users who love it. Testing provides the feedback you need to make it happen.
    - User Experience Testing
    - Heuristic Assessments
    - Usability Testing
  • Construction
    We work shoulder-to-shoulder with your engineering team every step of the way.

    - UX Specifications
    - UX Styleguides & Standards
    - Front-end coding: HTML/CSS, CMS
dr. Leo Poll
Directeur
contact@akendi.nl

Begin de reis naar passende ervaringen! Onze gerichte aanpak is nog maar het begin.
Waar kunnen we U mee van dienst zijn?

dr. Leo Poll
Directeur
contact@akendi.nl

Portfolio

Hoe we passende ervaringen hebben ontworpen voor onze klanten.

Customer Personas

Watch the video
01:58

Wat onze klanten zeggen

“Geweldige week! Ik kijk ernaaruit om de technieken toe te passen als ik terug op het werk ben”

Deelnemer,
UX Research Training, UK

Experience Architecten

Klik for alle diensten

Mobiele UX Ontwerp [pdf] Gebruikers Personas [pdf] Usability Testen [pdf]

Training

12 Juni, 2017 /
UX Training & Certification in London, registreer je nu!

Wie Wij Zijn

Ons multidisciplinair team van experts overbrugt vakkundig de kloof tussen uw product of service doelstellingen, ontwerp en technologie.

Akendi brengt strategie, onderzoek, ontwerp, testen en ontwikkeling expertise onder een dak.

Ons Proces

Onze Cultuur

Pauze!

Onze Vrijdagse lunch en veel samenwerken helpen de creativiteit!

Wie Wij Zijn

Ons multidisciplinair team van experts overbrugt vakkundig de kloof tussen uw product of service doelstellingen, ontwerp en technologie.

Akendi brengt strategie, onderzoek, ontwerp, testen en ontwikkeling expertise onder een dak.

Ons XT Proces

Onze Cultuur

"Opmerkelijke produkt en service ervaring ondersteunen eind gebruikers."

Snacktime!

Onze Vrijdagse lunch en veel samenwerken helpen de creativiteit!