Mobile Strategy for UX

Align the objectives for impact with a mobile strategy

Many organizations take the leap to mobile too quickly, before aligning mobile to their overall business objectives. An effective mobile strategy takes into account your business goals, your users habits, wants, needs and the unique strengths of the medium. Akendi’s Experience Thinking ™ tools will help map your journey into mobile.

A MOBILE STRATEGY CONNECTS

In an always-on, always connected world, meeting our users’ needs where they are, in the moment, is becoming essential. Planning for how those needs will be met in the mobile landscape and knowing what success will look like forms the basis of good mobile strategy.

OPTIMIZE YOUR MOBILE STRATEGY


Capture a rapidly growing mobile user base. Our mobile strategy experts leverage equal parts user experience research and creative design excellence to deliver appropriate functionality and a rich user experience to your mobile users.

Where to start

We begin a mobile strategy by first understanding your overall vision, mission and business objectives through in-depth interviews with senior stakeholders. We work to define where you are now with your mobile offering and where your stakeholders want to go in the future.

TIMING
The typical duration of creating a mobile strategy is 4-6 weeks.

HOW WE DO A MOBILE STRATEGY

Typically, we perform a stakeholder analysis, which may involve surveys, in-depth interviews and workshops. From here, we further define the mobile strategy, goals, objectives and success metrics.

> Identify vision, mission & business objectives

> Perform competitive analysis/market analysis

> Create success metrics

Related
Work

what you get

Mobile strategy deliverables may include:

> Vision & Mission

> Stakeholder analysis

> Integrated mobile strategy & recommendations

> Strategic direction

An effective mobile strategy sets the stage for compelling user experiences across multiple touch points, the result of which can boost mobile traffic, deliver increased ROI, improved efficiencies and more.

Industry Experience

We have a deep understanding of mobile strategy development in a wide range of industries.


Experience Thinking™

Our Experience Thinking™ process underpins every project we undertake, elevating the product development process by recognizing users and stakeholders as meaningful contributors to the design cycle. The result:
powerful insights and creative design solutions that meet real user and customer needs. Click to learn more >>

Process Icon
Process Icon
Process Icon
Process Icon
Process Icon
  • Strategy
    An innovative strategy successfully integrates the goals of business, customers and users.

    - enVisioning
    - Foresight
    - Product Strategies
  • Research
    Gain the insight you need so your product is successfully used and widely acclaimed by your target audience.
    - Ethnographic Research
    - User Personas & Scenarios
    - Experience Mapping
  • Design
    Design must also deliver an experience that's usable, useful and enjoyable.

    - Information Architecture
    - Wireframes & Interaction Design
    - Graphic Design
  • Testing
    A community of users who love it. Testing provides the feedback you need to make it happen.
    - User Experience Testing
    - Heuristic Assessments
    - Usability Testing
  • Construction
    We work shoulder-to-shoulder with your engineering team every step of the way.

    - UX Specifications
    - UX Styleguides & Standards
    - Front-end coding: HTML/CSS, CMS
dr. Leo Poll
Directeur
contact@akendi.nl

Begin de reis naar passende ervaringen! Onze gerichte aanpak is nog maar het begin.
Waar kunnen we U mee van dienst zijn?

dr. Leo Poll
Directeur
contact@akendi.nl

Portfolio

Hoe we passende ervaringen hebben ontworpen voor onze klanten.

Balancing Business Requirements

Watch the video
01:29

Wat onze klanten zeggen

“Prima seminar over UX ontwerp. Akendi weet waar ze het over hebben”

D. Walker,
Philips Research

Experience Architecten

Klik for alle diensten

Mobiele UX Ontwerp [pdf] Gebruikers Personas [pdf] Usability Testen [pdf]

Training

6 Feb, 2017 /
UX Training & Certification in London, registreer je nu!

Wie Wij Zijn

Ons multidisciplinair team van experts overbrugt vakkundig de kloof tussen uw product of service doelstellingen, ontwerp en technologie.

Akendi brengt strategie, onderzoek, ontwerp, testen en ontwikkeling expertise onder een dak.

Ons Proces

Onze Cultuur

Pauze!

Onze Vrijdagse lunch en veel samenwerken helpen de creativiteit!

Wie Wij Zijn

Ons multidisciplinair team van experts overbrugt vakkundig de kloof tussen uw product of service doelstellingen, ontwerp en technologie.

Akendi brengt strategie, onderzoek, ontwerp, testen en ontwikkeling expertise onder een dak.

Ons XT Proces

Onze Cultuur

"Opmerkelijke produkt en service ervaring ondersteunen eind gebruikers."

Snacktime!

Onze Vrijdagse lunch en veel samenwerken helpen de creativiteit!