Ethnographic UX Research

Gain deep strategic insights from ethnographic research.

We observe your users to deliver rich insights into their needs, expectations and preferences. Often used before new product development to de-risk the experience design, ethnographic research can help you develop robust new strategies to increase effectiveness and uptake, identify user segments not being well served by your current product.

Observe & Learn

Our ethnographic research helps you understand who your user segments are and their goals, tasks, context of use and beliefs that reveal the reasons why and how they engage with your products and your services, not just their demographics.

Optimize the Experience

We delve deeper to find out why and how your user use, troubleshoot and upgrade. Our approach delivers deep insights that are actionable, powerful and relevant to your product experience – important guidance to help you retain your users and gain new ones.

Where to start

We start by talking to internal stakeholders to understand your vision and research objectives and define what project success looks like for you. At this stage we also set measurable objectives and explore the ethnographic research methodologies that would best meet your goals.

TIMING
The typical duration of ethnographic research is 3-5 weeks.

How we do it

To obtain deep insight into who your user groups are and their behaviours and perceptions, a range of immersive ethnographic research techniques can be used:

  • Contextual Inquiries
  • Apprenticeship
  • Job Shadowing
  • Diary & Journaling
  • Silent Observation

Related
Work

What you get

Our deliverables include a comprehensive research report that contains concrete data and insights, photographs and video on which to base product design directions, laying the foundation for robust user experience strategies for effective use, loyalty and engagement.

Armed with this knowledge, you will de-risk design from its early stages before your product or service is launched.

Ethnographic insights also gives you the product intelligence you need to boost usage, improve product innovation through differentiation and increase user satisfaction.


Experience Thinking™

Our Experience Thinking™ process underpins every project we undertake, elevating the product development process by recognizing users and stakeholders as meaningful contributors to the design cycle. The result:
powerful insights and creative design solutions that meet real user and customer needs. Click to learn more >>

Process Icon
Process Icon
Process Icon
Process Icon
Process Icon
  • Strategy
    An innovative strategy successfully integrates the goals of business, customers and users.

    - enVisioning
    - Foresight
    - Product Strategies
  • Research
    Gain the insight you need so your product is successfully used and widely acclaimed by your target audience.
    - Ethnographic Research
    - User Personas & Scenarios
    - Experience Mapping
  • Design
    Design must also deliver an experience that's usable, useful and enjoyable.

    - Information Architecture
    - Wireframes & Interaction Design
    - Graphic Design
  • Testing
    A community of users who love it. Testing provides the feedback you need to make it happen.
    - User Experience Testing
    - Heuristic Assessments
    - Usability Testing
  • Construction
    We work shoulder-to-shoulder with your engineering team every step of the way.

    - UX Specifications
    - UX Styleguides & Standards
    - Front-end coding: HTML/CSS, CMS
dr. Leo Poll
Directeur
contact@akendi.nl

Begin de reis naar passende ervaringen! Onze gerichte aanpak is nog maar het begin.
Waar kunnen we U mee van dienst zijn?

dr. Leo Poll
Directeur
contact@akendi.nl

Portfolio

Hoe we passende ervaringen hebben ontworpen voor onze klanten.

User Personas Explained

Watch the video
01:58

Wat onze klanten zeggen

“Prima seminar over UX ontwerp. Akendi weet waar ze het over hebben”

D. Walker,
Philips Research

Experience Architecten

Klik for alle diensten

Mobiele UX Ontwerp [pdf] Gebruikers Personas [pdf] Usability Testen [pdf]

Training

6 Feb, 2017 /
UX Training & Certification in London, registreer je nu!

Wie Wij Zijn

Ons multidisciplinair team van experts overbrugt vakkundig de kloof tussen uw product of service doelstellingen, ontwerp en technologie.

Akendi brengt strategie, onderzoek, ontwerp, testen en ontwikkeling expertise onder een dak.

Ons Proces

Onze Cultuur

Pauze!

Onze Vrijdagse lunch en veel samenwerken helpen de creativiteit!

Wie Wij Zijn

Ons multidisciplinair team van experts overbrugt vakkundig de kloof tussen uw product of service doelstellingen, ontwerp en technologie.

Akendi brengt strategie, onderzoek, ontwerp, testen en ontwikkeling expertise onder een dak.

Ons XT Proces

Onze Cultuur

"Opmerkelijke produkt en service ervaring ondersteunen eind gebruikers."

Snacktime!

Onze Vrijdagse lunch en veel samenwerken helpen de creativiteit!