Eye Tracking Research

See through the eyes of your customer

Our website eye tracking studies measure eye movement to pinpoint exactly where your customers are looking and for how long. Insights derived from video clips, gaze plots and other tracking measurements provide clear direction for website design improvement and innovation.

DRIVE DESIRED BEHAVIOUR

We use the knowledge gained from eye tracking studies to help resolve usability problems. This knowledge combined with observation and participant interviews enables us to make design changes that increase task completion and drive the desired behaviour.

Track experiences

Our eye tracking studies provide insight into the most effective web design solutions and ensure that distractions are intentional, supporting your business goals. This knowledge serves to effectively de-risk your investment by validating the design.

Where to start

We start by meeting with internal stakeholders to discuss your objectives for your website.

We’ll also discuss your business drivers, create understanding of who your customers and users are and establish criteria for your eye tracking study.

TIMING
The typical duration of an Eye Tracking study is 2-4 weeks.

how we do it

Using innovative eye tracking technology we track eye movements so you can see how your customers visually move through your site.

Through various tracking measurements, video clips, data visualizations, heat maps and gaze plots, you’ll get clear direction for web design improvements.

Related
Work

what you get

Akendi’s deliverables include a comprehensive research report with key findings and recommendations based on concrete eye tracking measurement data.

Our eye tracking research helps you deliver the website design that best meets your customer’s requirements and your organization’s goals.

Ultimately, this will result in increased customer self-sufficiency, lower support costs, better conversion rates and increased effectiveness.

Industry Experience

We have deep User Interface Design and User Experience in Mobility in a wide range of industries.


Experience Thinking™

Our Experience Thinking™ process underpins every project we undertake, elevating the product development process by recognizing users and stakeholders as meaningful contributors to the design cycle. The result:
powerful insights and creative design solutions that meet real user and customer needs. Click to learn more >>

Process Icon
Process Icon
Process Icon
Process Icon
Process Icon
  • Strategy
    An innovative strategy successfully integrates the goals of business, customers and users.

    - enVisioning
    - Foresight
    - Product Strategies
  • Research
    Gain the insight you need so your product is successfully used and widely acclaimed by your target audience.
    - Ethnographic Research
    - User Personas & Scenarios
    - Experience Mapping
  • Design
    Design must also deliver an experience that's usable, useful and enjoyable.

    - Information Architecture
    - Wireframes & Interaction Design
    - Graphic Design
  • Testing
    A community of users who love it. Testing provides the feedback you need to make it happen.
    - User Experience Testing
    - Heuristic Assessments
    - Usability Testing
  • Construction
    We work shoulder-to-shoulder with your engineering team every step of the way.

    - UX Specifications
    - UX Styleguides & Standards
    - Front-end coding: HTML/CSS, CMS
dr. Leo Poll
Directeur
contact@akendi.nl

Begin de reis naar passende ervaringen! Onze gerichte aanpak is nog maar het begin.
Waar kunnen we U mee van dienst zijn?

dr. Leo Poll
Directeur
contact@akendi.nl

Portfolio

Hoe we passende ervaringen hebben ontworpen voor onze klanten.

User Personas Explained

Watch the video
01:58

Wat onze klanten zeggen

“Prima informatie over mobiel ux ontwerp dat ik kan toepassen in m'n werk”

Deelnemer,
Mobiel UX Ontwerp Training

Experience Architecten

Klik for alle diensten

Mobiele UX Ontwerp [pdf] Gebruikers Personas [pdf] Usability Testen [pdf]

Training

12 Juni, 2017 /
UX Training & Certification in London, registreer je nu!

Wie Wij Zijn

Ons multidisciplinair team van experts overbrugt vakkundig de kloof tussen uw product of service doelstellingen, ontwerp en technologie.

Akendi brengt strategie, onderzoek, ontwerp, testen en ontwikkeling expertise onder een dak.

Ons Proces

Onze Cultuur

Pauze!

Onze Vrijdagse lunch en veel samenwerken helpen de creativiteit!

Wie Wij Zijn

Ons multidisciplinair team van experts overbrugt vakkundig de kloof tussen uw product of service doelstellingen, ontwerp en technologie.

Akendi brengt strategie, onderzoek, ontwerp, testen en ontwikkeling expertise onder een dak.

Ons XT Proces

Onze Cultuur

"Opmerkelijke produkt en service ervaring ondersteunen eind gebruikers."

Snacktime!

Onze Vrijdagse lunch en veel samenwerken helpen de creativiteit!