User Research

With user research learn what your users really want from your site

Through user research, find out what goals your users have and understand what tasks they need to perform on your website or web portal. Whether in-lab or in the field, our in-depth user research brings you valuable knowledge and insights so you can deliver your content the way your users want it delivered.

ANALYZE KEY user TASKS

To fully understand your users' needs, goals and requirements, our user research identifies the key user tasks & journeys they will perform on your website or web portal and considers where, when and how they are using it. Identifying user tasks can provide crucial insight in website functionality and content hierarchy – a critical element in effective website design for any organisation.

APPLYING USER RESEARCH

Understanding the usage scenarios helps a final solution be designed that best fits your users’ needs. Applying user research ensures that users will be able to easily complete their tasks. This creates a positive user experience and de-risks your investment.

WHERE USER RESEARCH STARTS

We start user research by meeting with stakeholders to understand business and stakeholder requirements, the website’s purpose and to decide on the research methodologies that would best apply to your situation – whether the goal is to gain new insights or to validate internal thinking about your current user needs, expectations and motivations.

TIMING
The typical duration of website user research is 2-4 weeks.

HOW WE DO USER RESEARCH

To obtain deep insight into user behaviour and perceptions, a wide range of user research techniques may be used:

  • User interviews
  • Contextual inquiries
  • Job shadowing & Apprenticing
  • Silent observation
  • Focus groups
  • Ethnographic field research

Related
Work

what you get

Our user research provides you concrete data and insights on which to base decisions about site design and features including an in-depth understanding of your user groups, their goals, task flows, use contexts and pain points.

These insights can be delivered though a comprehensive user research report and through personas, usage scenarios and task descriptions.

Armed with this knowledge, you de-risk design ensuring it aligns with the intended experience, preventing the need for costly changes late in the development cycle or post launch.


Experience Thinking™

Our Experience Thinking™ process underpins every project we undertake, elevating the product development process by recognizing users and stakeholders as meaningful contributors to the design cycle. The result:
powerful insights and creative design solutions that meet real user and customer needs. Click to learn more >>

Process Icon
Process Icon
Process Icon
Process Icon
Process Icon
  • Strategy
    An innovative strategy successfully integrates the goals of business, customers and users.

    - enVisioning
    - Foresight
    - Product Strategies
  • Research
    Gain the insight you need so your product is successfully used and widely acclaimed by your target audience.
    - Ethnographic Research
    - User Personas & Scenarios
    - Experience Mapping
  • Design
    Design must also deliver an experience that's usable, useful and enjoyable.

    - Information Architecture
    - Wireframes & Interaction Design
    - Graphic Design
  • Testing
    A community of users who love it. Testing provides the feedback you need to make it happen.
    - User Experience Testing
    - Heuristic Assessments
    - Usability Testing
  • Construction
    We work shoulder-to-shoulder with your engineering team every step of the way.

    - UX Specifications
    - UX Styleguides & Standards
    - Front-end coding: HTML/CSS, CMS
dr. Leo Poll
Directeur
contact@akendi.nl

Begin de reis naar passende ervaringen! Onze gerichte aanpak is nog maar het begin.
Waar kunnen we U mee van dienst zijn?

dr. Leo Poll
Directeur
contact@akendi.nl

Portfolio

Hoe we passende ervaringen hebben ontworpen voor onze klanten.

User Personas Explained

Watch the video
01:58

Wat onze klanten zeggen

“Geweldige week! Ik kijk ernaaruit om de technieken toe te passen als ik terug op het werk ben”

Deelnemer,
UX Research Training, UK

Experience Architecten

Klik for alle diensten

Mobiele UX Ontwerp [pdf] Gebruikers Personas [pdf] Usability Testen [pdf]

Training

6 Feb, 2017 /
UX Training & Certification in London, registreer je nu!

Wie Wij Zijn

Ons multidisciplinair team van experts overbrugt vakkundig de kloof tussen uw product of service doelstellingen, ontwerp en technologie.

Akendi brengt strategie, onderzoek, ontwerp, testen en ontwikkeling expertise onder een dak.

Ons Proces

Onze Cultuur

Pauze!

Onze Vrijdagse lunch en veel samenwerken helpen de creativiteit!

Wie Wij Zijn

Ons multidisciplinair team van experts overbrugt vakkundig de kloof tussen uw product of service doelstellingen, ontwerp en technologie.

Akendi brengt strategie, onderzoek, ontwerp, testen en ontwikkeling expertise onder een dak.

Ons XT Proces

Onze Cultuur

"Opmerkelijke produkt en service ervaring ondersteunen eind gebruikers."

Snacktime!

Onze Vrijdagse lunch en veel samenwerken helpen de creativiteit!