Experience Thinking™ Proces

Akendi Experience Thinking™

Het Experience Thinking™ proces heeft 5 stappen. In deze stappen voegen we Onderzoek, Ontwerp,
Testen en Strategie activiteiten samen waarbij de klanten en gebruikers voortdurend betrokken worden
gedurende het gehele produkt creatie proces.

s1-strategy s2-research s3-design s4-testing s5-const s1-strategy s2-research s3-design s4-testing s5-const s1-strategy s2-research s3-design s4-testing s5-const Strategy Research Design Testing Construction Strategy Research Design Testing Construction Strategy Research Design Testing Construction
Click on the different stages of our Experience Thinking™ process to learn more.

Experience Thinking™ Impact

Leidt door effectieve produkt ervaringen

Onderscheidende produkt ervaringen zijn het resultaat van gerichte activiteiten in User-Centered Strategie, Onderzoek, Ontwerp en Testen.

Experience Thinking™ expresses our unique, collaborative culture of problem solving within the context of real users. In practice, Experience Thinking™, the foundation of our research and design process, enables us to uncover deep insights that can lead to innovative and profitable products and services.

Our research and design process is driven by early customer & user research and testing throughout the product and service creation.


Strategie definieert hoe de visie wordt bereikt

Een effectieve visie integreert op een succesvolle manier de doelen van business, klant en gebruiker.

  • Produkt Strategie
  • Business Eisen
  • Klant Eisen
  • Gebruikers Eisen

Our strategic process may begin with envisioning, exploration, ideation and conceptualization of new opportunities for your organization to innovate and leap ahead of the competition.

We conduct strategy and stakeholder workshops combined with field interviews and inhouse group sessions to get to the core of your organization’s internal goals and vision to what the intended experience thinking should be.

Through appropriate ethnographic field research, competitive analysis, contextual inquiry and persona development, we identify expectations, needs and desires for the customer experience.

Through appropriate ethnographic analyses, field research, interviews, usage scenario research and task analysis, we capture the user experience and identify areas of concern to be addressed in the design.


Research is used throughout our Strategy process to inform all activities.


Research opens the door to meaningful insights

Uncovering hidden needs and desires derisks product and service design.


We apply a range of research techniques and tools organizations can use to map out robust customer experiences and engaging user experiences.

Research and Testing are infused into each stage of the process to inform all activities.

From ideation to innovation, we help raise the bar higher through Experience Thinking.

Akendi applies user- centred design principles to ensure your products are useable, useful and a joy to interact with.


Aesthetics is just one element of design

Design must also deliver an experience that's usable, useful and enjoyable.

  • Information Design
  • Interaction Design
  • Visual Design

As the direction of the desired experience takes form Akendi works to match the functions, hierarchy and content to the tasks and usage scenarios.

Akendi creates a structure and navigation schematic for each content and function area. The interaction design is often captured in wireframes, prototypes and storyboards.

The visual design stage creates an emotional connection through visual treatments, colour, typography and other elements that complete and enhance the experience.

Research & Testing

Research and Testing are infused into each stage of the process to inform all design activities.


A product or service needs just one thing to thrive...

A community of users who love it. Testing provides the insight you need to make it happen.


We will work with you closely to tailor our Usability Testing process to your specific type of product or service and stage of development.

Research and Testing are infused into each stage of the process to inform all activities.

We help innovate through design, leveraging technology to create remarkable experiences and new opportunities for growth.

Akendi seeks greater insight through testing to ensure your product or service meets key performance indicators.


UX support through the build phase is critical

We work shoulder-to-shoulder with your team every step of the way.

  • Experience Specification
  • Engineering Support
  • Launch

Based on the final design, we specify the final user experience, in the form of design patterns, standards and detailed design documents. We provide enough information so your engineering team can build the final product.

Throughout construction, engineering, coding and manufacturing, we support the development of products, software and mobile apps with ongoing review support and usability testing.

When the new product, software or service experience is released to market, we validate its success based on established key performance indicators and out-of-the-box testing.


Testing is used during the Construction phase to improve the implementation and detailed design.

More of Akendi’s robust tools and processes.

Experience Quadrants

Each including goals, techniques and outcomes, together they provide a framework for all your organization’s experience strategies.

End to End Experience Lifecycle

Whether 10 minutes or 10 years, no aspect is overlooked when developing an Experience Lifecycle.

Experience Qualities

Forming the basis of creating any intentional and remarkable user experience.

User Centered Design

Akendi’s UCD approach is systematic, repeatable and effective.