Experience Thinking™ Design Process

Experience Thinking: Make innovation happen

We think our way through to innovative and profitable products and services.

Experience Thinking™ is founded on User Centered Design (UCD) practises and the notion that an Experience in itself is of customer & user value: not only the aggregated underlying services, software and products. Experience Thinking™ provides the blueprint for an organizations' experience-creation strategy that enables product & service innovations to be truly remarkable

An experuser experience thinking qualitiesience includes these basic elements: Product, Software, Event and Service. All of which happen within a Physical Environment. So when Akendi talks about creation of an End to End experience any and all of these elements are considered and designed.

 

Any of these experiences are created within an organisational environment that includes four aspects that directly impact the experience success. They are: Business, Service, Content and Technology. We call them Experience Quadrants™.


user experience canvas

Business

The business element of each experience is for organisations to deliver customer and user value to the organization, usually monetary, but in case of public service and non-profit organisations it can be fullfilling their mandate or reaching a relevant audience. These customer/user values will have an audience externally and this is where the service aspect of experiences enters.

Content

Next up is the content aspect of an experience. Included in Content experience is production, governance, editorial guidelines, search engine optimization, retention and metadata of information in products & services. With more and more information around us that is either provided by an organisation or created by users, it becomes increasingly important to have specific governance, strategies and processes around how to work with the information & content. This thinking applies both from an organizational perspective as from an general public, customer and user perspective.

Service

The service experience for customers and clients of products links each touchpoint customers/clients have with the organisation. To understand, design for and optimize this journey is absolutely critical for successful experiences.

 


Technology

The fourth aspect is the role of technology in experience thinking and usually acts as an enabler of the above three aspects. Here is where boundaries are placed around what technology-wise can be done in the real world with the resources available. It also injects the relevant functionality to, again, enable the other three aspects of an experience.

 

 

 

For organizations that want to create succesful - intentional - experiences an effective process will include the appropriate attention to the above experience elements.

Leo Poll
Director

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Leo Poll
Director
contact@akendi.nl

Portfolio

Hoe we passende ervaringen hebben ontworpen voor onze klanten.

Experience Architecten

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Wat we Doen

Of het nu digitaal of hardware is, we
beantwoorden de belangrijkste vragen
van uw product:
is het zinvol? is het bruikbaar? is het boeiend?

Industrie Expertise

Onze expertise is
breed en divers

Portfolio

We hebben
meer dan
125
klanten

en hebben
meer dan320projecten voltooid.

Globaal Bereik

Werk met ons wereldwijd
We werken met globale en locale klanten.

Wat we Doen

Of het nu digitaal of hardware is, we
beantwoorden de belangrijkste vragen
van uw product:
is het zinvol? is het bruikbaar? is het boeiend?

Industrie Expertise

Onze expertise is
breed and divers

Portfolio

Partners in Uw success
Successvolle ontwerpen gebruiken de kracht van diep klant en gebruikers inzicht onderzocht in de daadwerkelijke gebruikers omgeving. Het resultaat is innoverende ontwerpen van producten en services die klanten willen gebruiken en vertrouwen geven.

We hebben
meer dan
125
klanten
en hebben
meer dan320projecten voltooid.

Globaal Bereik

Werk met ons wereldwijd
We werken met globale en locale klanten.